Lift Copywriting
AI-free Copywriter for Coaches
Therapists, Healers and
Purpose-driven Entrepreneurs
Hi, I'm Amanda, and I've been a copywriter for coaches since 2019
Welcome to my website. I'm happy you're here.
Have you been told you need to hit pain points to be successful? Does this sit uncomfortably with you? If so, it's because you're in business to make lives better, and selling with fear doesn't seem right. Don't worry, there's another way.
Where do you start?
Let me show you:
How good it feels when a client's lightbulb moment flicks the switch on a mindset shift.
The change you could make in your life and that of others if you could expand your reach. What would you unlock?
Do these moments of bliss, wonder, uniqueness and deep satisfaction come through in your copy? Because it's these that your clients will be attracted to.
Take three deep, nourishing breaths and think about:
Effective and empathetic copywriting for coaches starts in this heart space
IT'S TIME TO LIFT YOUR COPY, MESSAGING AND BRAND LANGUAGE TO A NEW LEVEL
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Start from scratch on a new project or refresh your existing brand to build loyalty, showcase new offerings or improve your visibility. That means everything from SEO website writing, blogs and emails with soul to developing effective and easy to implement content strategies.
Crystalise your ideas with me and then hand it all over.
Turn your ideas into blogs, social media content and newsletters or write your website yourself to engage your audience, build connection, improve your reach and grow sales.
All on a budget.
If you want to build your skills and confidence, this is a great place to start. I've helped countless clients unfurl.
If the world has gotten too loud, don't add to the noise by reaching for your phone. Dump the doomscroll and pick up a copy to unplug and unwind.
With nature, science and nostalgia-inspired prompts, it's the perfect place to develop your thoughts. Designed to develop your personal and professional practice.
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Allow Debbie to tell you what it's like to work with me
Deborah Craig
Empowerment coach
If you've hit writer's block or your copy feels generic and not like you, it's likely that you're not telling your own story. When 95% of buying decisions are made subconsciously, copywriting for coaches should come from the heart.
Establishing your how, what and why may seem like a bit of a luxury but it will save you hours and energy in the future.
And if you've all the great ideas but don't seem to be able to organise, order and articulate them, then I can write them for you or help to develop the confidence and skills you need to write for yourself.
The old generation of marketing may have told us that we must sell with fear, but that doesn't sit well with those who make a business of healing the effects of burnout and trauma, so let's start putting benefit, kindness and compassion first.
This is how to write copy for coaches and therapists.
BECAUSE IT'S EFFECTIVE AND IT FEELS NATURALLY GOOD
About me
A copywriter in Cornwall with clients all over the UK
With twenty years of experience under my belt, I've written for multinational insurance giants, household names, government agencies and even a brewery. In 2019, I decided to concentrate on website and content writing for coaches and therapists, and I haven't looked back. With a client base that includes everyone from business coaches to energy healers across the UK, Cornwall, and overseas, I work with the people who show up every day with their unique skills, purpose, and vision to make the world a better place.
My mission is to make sure those who want to make an impact on the well-being of others speak up with such an irresistible and authentic energy that the people who need them find them.
Born and raised in Cornwall, I have a First from Falmouth College of Arts in English with Media. Having lived 20 years in the south-east, I'm now back home by the sea, and I love it.
Like every writer I know, I have a couple of books on the back burner, one about love, loss and peaches and the other a memoir of walking Cornish paths with my late mother. When not at my desk, I love to play board games with my children, walk muddy coastal paths and attempt to crochet my way through my yarn stash.
I invite my clients to unlock their creativity and speak their superpowers, selling with love and compassion rather than fear, even if they use AI as a thought or research partner in the writing process.
So that the hurting and healing of the world find them and get the guidance they need for the next step of their journey.
That's why I do what I do.
AI-free copywriter? What does that even mean?
I know that many coaches use AI to write their copy and content - this goes for healers, therapists and consultants too. As a tool, it's great for research, developing ideas, creating campaign plans and structuring thought leadership, blogs and social media posts. But it can sound impersonal, unoriginal, and there are AI checkers and algorithmic hurdles to get over - so that's where I come in. I flesh out ideas and tell the story in a way that matches the client's own purpose and tone of voice.
For others, AI use is steeped in ethical, ecological and legitimacy concerns. But practitioners fear that they'll be left behind, that their writing won't be good enough, competitive enough or cutting-edge enough. They're worried they'll have to compromise their values to be relevant. Again, I'm here for anyone who wants to remain true to themselves and relevant. Untangling ideas and laying them out simply - that's what I'm good at (and I run on fruit tea and custard creams).
Totally no judgement either way. The only thing I don't compromise on is deliberately using AI myself. I say deliberately because nobody who accesses the online space can avoid it completely, but it's not my go-to. I can't reconcile the industry with my principles.
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For coaching and brand language guidance, you can book directly here but please feel free to talk to me first if you want to.
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For copywriting: book a free virtual coffee to tell me what you need, I'll talk you through the process and then if we decide we're a good fit, I'll get to work. I'll give you everything you need to know about costs, payment options and timings upfront.
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If you're not sure or you want to know more about me and what I do, please book a free chat.
HOW TO
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WITH ME
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Find free advice on copywriting for coaches, therapists and healers in the blog
The Lift Digital Detox Journal
Want to put down your phone and pick up a journal but you're scared you won't know what to write or you're too tired to think? The Lift Digital Detox Journal is just for you.
It's time to ground yourself and reconnect with soul voice. With weekly prompts designed to incite rebellious acts of pause, reflection, dreaming and scheming, this has been written with love. There's a unique wheel-of-balance check-in at the end of each month, and if it's dog-eared, tattered and tea-stained at the end of the year, you know you will have used it well.