Lift Copywriting
Copywriter for Coaches
Therapists, Healers and
Purpose-driven Entrepreneurs
IF YOU'RE A COACH OR A THERAPIST STRUGGLING TO PUT YOUR INSIGHT INTO WORDS
How good it feels when a client's lightbulb moment flicks the switch on a mindset shift.
The unique blend of skills, knowledge, wisdom, intuition and purpose that makes you the coach you are.
Do these moments of bliss, wonder, uniqueness and deep satisfaction come through in your copy? Because it's these that your clients will be attracted to.
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It's time to write differently
Take three deep, nourishing breaths and think about:
LET ME SHOW YOU HOW:
Effective and empathetic copywriting for coaches starts in this heart space
IT'S TIME TO LIFT YOUR COPY, MESSAGING AND BRAND LANGUAGE TO A NEW LEVEL
STOP GOING ROUND IN CIRCLES AND GET SOME HELP FROM SOMEONE WHO CARES
I'm more than a website writer for coaches. I'm all about hand-crafting your blogs, course content, newsletters and thought leadership articles as though you'd written them yourself. Working closely together we go from core messaging and strategy right through to polished content and idea evolution. No fresh concept is left unturned.
WHAT'S YOUR STORY?
Give me just an hour and a half of your time and in return, I'll leave you with a brand language guide that's as thought-inspiring as it is useful. Designed to make sure you're concise, consistent and heartfelt every time you (or someone writing for you) sit down to write.
All for one simple flat fee.
STRUCTURED, KIND GUIDANCE TO BUILD YOUR CONFIDENCE AND SKILLS
If your budget doesn't stretch to hiring a website copywriter for coaches at the moment or you're burning to write your own copy and content, course or book then my expertise is still on hand. These 1:1 tailor-made sessions are designed to boost your confidence as much as your skillset. Choose from one-off, three-month or a whole year of expert support.
Allow Debbie to tell you what it's like to work with me
Deborah Craig
Empowerment coach
If you've hit writer's block or your copy feels generic and not like you, it's likely that you're not telling your own story. When 95% of buying decisions are made subconsciously, copywriting for coaches should come from the heart.
Establishing your how, what and why may seem like a bit of a luxury but it will save you hours and energy in the future.
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And if you've all the great ideas but don't seem to be able to organise, order and articulate them, then I can write them for you or help to develop the confidence and skills you need to write for yourself.
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The old generation of marketing may have told us that we must sell with fear but that doesn't sit well with those who make a business of healing the effects of burnout and trauma, so let's start putting benefit, kindness and compassion first.
How to write copy for coaches and therapists: put connection and purpose first
BECAUSE IT'S EFFECTIVE AND IT FEELS NATURALLY GOOD
About me
With twenty years of experience under my belt, I've written for multinational insurance giants, household names, government agencies and even a brewery. In March 2020 I decided to concentrate on website and content writing for coaches and therapists and I haven't looked back. With a client base including everyone from business coaches to energy healers around the UK and overseas, I work with the people who show up every day with their unique skills, purpose and vision to make the world a better place.
My mission is to make sure those who want to make an impact on the well-being of others speak up with such an irresistible and authentic energy, that the people who need them, find them.
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Born and raised in Cornwall, I have a First from Falmouth College of Arts in English with Media. Having lived 20 years in the south-east, I'm now back home by the sea and I love it.
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Like every writer I know, I have a couple of books on the back burner, one about love, loss and peaches and the other a practical guide to copywriting for coaches. When not at my desk I love to play daft board games with my children, walk muddy coastal paths and lovingly tend the allotment.
I invite my clients to unlock their creativity and speak their superpowers - so that the hurting and healing of the world find them and get just the guidance they need for their journey. That's why I do what I do.
In my clients' words
How to work with me:
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Have an amble through my website - do I sound right for you?
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Book a free virtual coffee to see if we're a good fit.​
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We'll talk about what you need and how I can help.
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I'll give you a full quote upfront before we do any work.
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There's no obligation.